It is search engines that actually bring your website to the notice of prospective customers. When you know how these search engines actually work, you can optimize the information presented to customers who are searching for businesses like yours.
Most search engines, like Google, use robots called crawlers or spiders.
Search Engines use spiders to index websites.
Submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that runs by the search engine system. Spider visits a website, reads the content on the actual site, the site’s Meta tags, and also follow the links that the site connects. The spider returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so make sure each website page is necessary.
Information gets Updated.
The spider will periodically return to the sites to check for any information that has changed.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm.
Keywords are great, but don’t overdo it!
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages on the Web. By checking how pages link to each other, an engine can determine what a page is about. If the keywords of the linked pages are similar to the keywords on the original page.
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