Opt-in Emails: The Reason Behind Your Success

Opt-in Emails can save your business. One of the many advantages of using the internet to grow your business is the high level of automation available.  Nowhere is this automation more evident than with the use of emails to contact a large list of customers.  In order to keep the email process clear of any accusations of spam, you will need to use opt-in emails.  

Protects you from Spam Accusations

When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails.  When they visit your website they will be encouraged to sign up to your list.  In order to get them to sign up you can offer them something of value such as a discount, a free report, or a giveaway..  Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.  

Make it Worth it to Opt-in

Once you’ve got your visitor’s contact information it’s important for you to follow through.  Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow-up emails.  

You can send out follow-up emails as often as you like, but remember, that every time they receive an email from you there must be a link at the bottom that says ‘un-subscribe’.  If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting that unsubscribe button and you don’t want that.  So be careful that you continue to offer them something that they can benefit from and not just a sales pitch. 

Turn Subscribers into Buyers

Of course, the whole point of gathering your website visitors’ names is to hopefully turn them into buying customers.  It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back.  That’s why using an opt-in email list is essential.  To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a postscript to each email you send out. 

Targeted Emails Work

Either of these methods can help you turn your email list into a virtual money machine if you use them properly.  If you use the 1 in 5 methods you will be able to include a longer message, and of course, you can combine both methods.  

Set your Emails Apart

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails.  If you can accomplish that your emails will be the ones that get opened on a regular basis.  

LeadUp Solutions Can Help

LeadUp Solutions can make it easy to turn your prospects into loyal customers. Let LeadUp Solutions create engaging email campaigns for your business. We can not only create return business but can create real fans of your business.