Getting customers to visit your website is one hurdle, getting repeat web traffic is another. There are several ways to encourage your visitors to come back again and again.
Update the pages on your website frequently.
Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
Offer additional value on your website.
For affiliates and partners, you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos if these products relate to your industry and are not in competition with your own product.
Allow customers to ‘opt in’ to get discounts and special offers.
Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
Make a mark.
Add a link to your primary page with copy that reads ‘Book Mark or Add this site to your Favorites.
Make sharing easy.
Add a link ‘Share this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
Keep your Brand up front.
Brand your website so that visitors always know they are on your site. Use consistent colors, logos, and slogans. Always provide a ‘Contact Us’ link on each page.
Our Policies.
Consider creating an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also, post your privacy policy as well so that clients know they are secure when they visit your site.
FAQ’s are key.
Create a FAQ page that addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers’ doubts on their first visit to your site.
Keep Keywords consistent.
Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the bookmark.
Keywords are Key!
Do not Spam!
Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer wish to receive.
Need help implementing these tips? LeadUp.Solutions has the experts that can help walk you through the process or simply take care of it for you. You can schedule a FREE 30-minute Discovery call and we’ll show you the lead generation tools that are available to help marketing your business easier. Schedule by visiting www.LeadUp.Solutions/Discovery.
