What Is Search Engine Optimization? 

Search Engine Optimization is the process of choosing the most appropriate targeted keyword phrases related to your site. This ensures that your site ranks highly so that when someone searches for specific phrases, your site is at the top of the list. It basically involves fine-tuning the content of your site along with the HTML and Meta tags as well as using the appropriate link-building process.

The most popular search engine is far and away Google. Search engines like Google and Bing keep their methods and ranking algorithms secret to deter spam pages from clogging their results. 

How do Search Engines Work?

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in one search engine could rank #200 in another search engine. 

Why Keywords are Important.

Even the basics of Search Engine Optimization can help your website ranking. Take the time to research and use the right keywords and phrases to attract your target customers. Ideally, you would include primary and secondary keywords within the first 25 words of your page content. You also want to spread them evenly throughout. But remember not to overdo it! 

Don’t forget to use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

Let LeadUp Solutions Help!

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. LeadUp Solutions handles the design of new websites with Search Engine Optimization in mind. 

LeadUp Solutions will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. We can also provide ongoing consultation and reporting. We will monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Our search engine optimization experts work with our web designers to build an integrated plan right from the start. All aspects of design are considered at the same time.

Tips to increase website traffic

Want to get the best out of your web presence? Let LeadUp Solutions do the keyword and indexing work to optimize your web presence. Visit LeadUp.Solutions for more info.