Using Keywords is Key

When creating your website – sprinkling keywords throughout your content is…well, key. While using keywords in content is important you should also consider using them in your page titles. 

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text you place in the title tag will appear in the title bar of browsers. 

This is so important for search engine optimization. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. All major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

Some design websites as a series of sites or linked pages and not just a single Home Page. Remember that each page of your website must be search engine optimized. Each page title, the keywords you use, and the phrases you use will help draw traffic to your site.

The unique combination of these words and phrases and the content will draw customers using different search engine terms and techniques. Be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually, most of your prospective customers will not be searching for your business name until after they have discovered your site and want to return.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. 

Dedicate the first three positions for keywords in the title. Avoid stop words like ‘and’, ‘at’ and similar as it is crucial to search engine optimization.

Still concerned about your keyword usage? Wonder if your site is Search Engine Optimized? Let LeadUp Solutions help. Our experts will do the keyword and indexting work to optimize your web presence. Visit LeadUp.Solutions for more info.