Whether your business is online or off, using targeted emails as a marketing strategy can help you make more money, keep your customers longer and turn more casual visitors into paying customers. The nice thing is that it is cheap and easy to do, virtually anyone can do it no matter what size your business is.
As with all things, there are some steps you must take to put it all together. Here is an overview of those steps:
Figure out who your target market is.
If you are already in business you probably already know who your target market is so this step is probably already done. Knowing what your ideal customer is interested in, what they are looking for, and where you need to be to reach them will all be factors to be considered.
Add an optin form to your website.
Ideally you can include some sort of enticement for them to sign up. Most people will use a discount, giveaway, or some sort of training such as an e-course.
As long as you come up with something that has value or will teach them something, they will think it is worth it.. Remember too, to keep your incentive to sign up relative to your niche market. If your niche is on bird watching your enticement shouldn’t be on weight loss, it should be on bird watching.
Create a series of targeted emails to send out.
This is where you can really shine. This is where you can offer help and advice to the people on your list. By proving to them that you are an expert in your field and that they can benefit from your advice.
Have Great Subject Lines.
Make them something interesting that will pique their curiosity. Do yourself a favor though and go lite on the hype. We’ve all been hyped to death and most of us are immune to it by now.
Provide Quality Content.
If you provide quality, helpful information eventually the people on your list will come to expect something of quality and will be looking for your emails and looking forward to reading them.
Targeted email marketing is the way to go. There is no point in wasting time trying to get people to your website if they are not interested in your product or service (or if they aren’t buyers and are not likely to actually make a purchase). Don’t waste all your time and effort. Strive for only targeted traffic.
LeadUp Solutions can help you find your target audience! Let LeadUp Solutions create engaging email campaigns for your business. We can not only create return business but can create real fans of your business.